Here are just some of the great entrepreneurial stories of resourcefulness, unstoppable determination, overcoming of challenges, and ability to change the game that are contained in this book:
– Kiran Mazumdar-Shaw’s journey from gender rejection at the beginning of her career in India, to being named among TIME magazine’s 100 most influential people in the world in 2010
– Jimmy Wales, founder of Wikipedia who proved that people are willing to help you if you’re creating something positive, powerful and value creating.
– Arianna Huffington’s founding of the Huffington Post and the health crisis that caused her to completely overhaul her work-life balance
– Muhammad Yunus, the father of Asian microfinance: how his story started with lending $27 to 42 women villagers in Pakistan. Yunus says of the 2008 financial meltdown: “2008 was a wake-up call, but we went back to sleep.”
– Jamie Oliver’s food campaigning career to date and the many challenges he has faced and overcome
– Ben Cohen’s own words on the start-up, phenomenal growth and unwanted takeover of Ben & Jerry’s ice-cream business
– Martha Lane Fox’s recovery from a devastating car crash after starting Lastminute.com and creating a completely different career
– Jacqueline Gold, founder of the Ann Summers brand, who faced all kinds of opposition and threats in the business’s early days
– Vernon W Hill II who founded Metro Bank, the bank that has fans, not customers
– Rob and Paul Forkan’s loss of their parents in the 2004 Asian tsunami and how that led to creation of their flip-flops business to support orphans.
– Team Sky’s extraordinary methodology for Tour de France and Olympic Games cycling success, and the applicability in business settings
– Patagonia – the ultimate environmentally aware company
– Green & Blacks‘ chocolate: how it completely revolutionised how chocolate is grown and produced worldwide
– HisBe, the radical incipient ethical supermarket chain that started in Brighton